Alicha Arnold was born in Colon, Panama. She migrated to the United States with her family in 1988 & has lived in Brooklyn, New York ever since. Alicha, founder of CrownRTC, was natural for a time span of 15 years off and on. During the majority of her naturalista hair lifestyle, she played around with so many hair products that contained harsh chemicals. In fact, Alicha’s hair color changes experience included almost all of the colors of the rainbow. She also did not moisturize her hair, trimmed it nor any of the other good hair-care treatments.

In 2017, Alicha was determined to finally do it the right way. Alicha did intensive research for healthy natural hair & thus, the journey begun. She big chopped her hair for the second time. Alicha spent ample time in the kitchen and bought plants, seeds, and Ayurvedic remedies to regrow her hair & bring its luster back. She prepared her own hair oil blends and quicklybegan to see her hair flourish. After seeing great healthy results on her hair, Alicha filled hercabinets with hair care ingredients & treated her mother’s and daughter’s hair several times aweek.

Alicha wanted to do the big chop to her nine-year-old daughter’s hair for a while, but being abusy bee, out and about in the NYC streets, prevented her from doing it. Fast forward to 2020,the pandemic happened & Alicha decided to big chop her daughter’s hair. She was scared,but she was okay because she knew no one would see her daughter since it was during thepandemic. Alicha observed that within 4 months of the big chop, her daughter’s hair grewmore than 4 inches. This motivated Alicha to push through and embark on the journey ofmaking her very own hair products, from oil to curl cream to gel, to edge control. This pandemichad a detrimental effect in the lives of so many people, but Alicha is grateful that Godprotected her and her family, multiplied what was already in her & gave her the courage tobirth CROWNRTC.